As a brand strategist and design thinking enthusiast, I am deeply passionate about understanding my clients' businesses, their goals, and audiences, while growing, building, and evolving their brands, products, and experiences to reach greater levels of engagement.

With over 27 years of experience in brand strategy, design, and commercial business, I have gained valuable insights from working on both agency and client-side projects. Throughout my career, I have been involved in several startup ventures, from which I have gained valuable knowledge, experience and achievements.

I am now dedicated to helping businesses of all scales unlock their full brand potential and understand the impact this has on their future business, product, and project successes.